The day has finally arrived! Months of work by the staff has finally come together and the new site is ready to be presented to the public. One of our main focuses during this site redesign was to vastly improve the mobile experience for our customers, so make sure to give a try on your mobile device. Shopping is much more convenient when you're able to browse virtually wherever and whenever you desire. It will be our little secret if you miss a couple minutes of your kid's recital, hide your phone under the dinner table, or take a mini-break from work to find the perfect hat. Just don't shop and drive!


Once you take some time to explore the new, we'd love to hear some of your feedback! Discuss the redesign on Facebook, comment on this blog post, or email us with your thoughts. We'd also love to see any pictures that you take with your new hat(s) after you've made a purchase on the new site. Don't forget to use #hats4life when you post! Lastly, we want to remind you to sign up for our email list to get product announcements, up-to-date information, and exclusive offers. There are exciting things happening at and we want you to be part of them!